Year: 2019
-
Offering Multiple License Models
I’ve written quite a bit about licensing software now, you can start here to follow the whole thread. In The Platform License Problem, I mentioned some free pricing as a hide-the-sausage technique. When there are multiple markets to find product fit for, and the vendor has a software base that…
-
The Platform License Problem
In my other three posts about licensing, I discussed simple products. But what about platform companies? A platform company sells two types of products: the platform, which enables everything else, and the use cases which rely on that platform to solve specific problems. The key to the platform company definition is that…
-
Scripts for Adulting
I’ve found that writing little scripts like that really helped my kids with their adulting conversations as they went through high school and into college. My daughter was very upset about the class, but it wasn’t relevant to her major so there was no point in discussing how or why…
-
Platform and Partners, Round Two
After reviewing this post on platforms and partnerships, there’s more to dig into. By definition, you can’t cross the Bill Gates line by yourself, but who should you be seeking partnership with? Developers who consult or consultants who develop? What tools should you build for them? At the end of…
-
Licensing models, self-service style
In my other two posts about licensing, I suggested that flat rate pricing is best for customers, but impossible in enterprise sales because of the variable and high costs of making a sale. Those costs are difficult to understand if you haven’t been exposed before, but they are all too…
-
Put PICA on Notable Events
For every notable event, the analyst adds a little PICA. What’s a notable event? It’s more than a record that something happened, or an alert that something is expected to happen. It requires some form of response, from “read and move on” to “read and acknowledge” to “follow this run…
-
Managing the Unmanageable
I’ve been thinking off and on about containers (FKA partitions, zones, jails, virtualized apps) and mobile ecosystems for a few years. These technologies have gone through several iterations, and different implementations have different goals, but there is an overlap in the currently extant and growing versions. Hold containers, IOS/Android, and…
-
Everything I know about the IT business is from Godzilla Against Mechagodzilla
Which movie is this? There’s a few, so it’s important to disambiguate! Godzilla Against Mechagodzilla Not to be confused with Godzilla vs. Mechagodzilla (which I can only recommend to the fevered or otherwise hallucinating) or even Godzilla vs. Mechagodzilla II (pretty fun, but not a sufficient scaffold for understanding an…
-
Product Sales Metrics
So you’ve launched a product… Is the product selling? How’s ASP (Average Sales Price) after discounting, and is the discount larger than you expected? Deal size? Cost of sales? Are there measurable predictors for lost opportunities exiting the pipeline at each stage? Are there ways to accelerate the wins through…
-
Working with a Coach
Executive coaching and mentorship is an interesting part of modern business, and sometimes people are not prepared for taking advantage of it. Here are some notes on the purpose and value. So you’re working with a coach to get better at execution… what are you going to say? As a…
Monkeynoodle.Org 